Adding AI to your website or web app: features your customers actually use
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A search box that understands what customers mean. Product descriptions drafted in seconds. Documents that fill in a form by themselves. Features like these are now within reach of a small business, and they work best inside your product, where people already are. We build the core AI feature into your website or web app, and teach you to add the next ones yourself.
AI features worth building in
- Smart search: customers describe what they want in their own words and get matching results.
- Writing assistants: drafts of product descriptions, replies or summaries that a person reviews before publishing.
- Document processing: data pulled from PDFs, invoices or application forms straight into your system.
- Matching: requests connected with the right offers, products or people.
- Sorting: incoming messages and requests labelled and sent where they belong.
- An assistant that answers questions from your own content and hands over to a person when it should.
A real example: horses.sale
horses.sale is our own horse marketplace, built with AI. Two of its features use AI inside the product itself: an AI description writer that helps sellers create a sales text for their horse in seconds, and matching that connects horses with relevant buyer requests. Sellers use both where they already work, without a separate tool.
Where AI does not belong
- Where a plain filter or rule gives the right answer every time.
- Where an answer must be exactly right — prices, terms, legal or financial statements — unless a person checks it first.
- Where nobody will look at the results, because someone has to notice when the AI gets it wrong.
During the analysis we tell you which AI features will pay off for your business and which would only be for show.
What it costs to run
AI services charge by use. The account with the AI provider is opened in your name and paid by you directly, so you see exactly what each feature costs and can set limits. We design features to call the AI only when it adds something, and to use plain code for everything else.
How it works
Analysis
We look at your business and your customers, and pick the AI feature that will make the biggest difference.
Concept
We agree with you on how the feature works, what it may do on its own and where a person checks it.
Build
We build the foundation of your website or web app with the core AI feature inside it, on accounts in your name.
Training
About three one-hour one-on-one sessions, so you improve the feature and add new ones yourself with Claude Code.
Starting from an existing site or app?
We build AI features into the products we build. If your current site or app is hard to change, we rebuild it on a modern foundation first, at the same fixed price, with the AI feature part of it.
Price
$450 on the Solo plan, fixed: the analysis, the foundation of your website or web app with the core AI feature built in, and one-on-one training. It usually takes two to four weeks, is paid upfront, and you get a 100% refund on request. If several people will build on the product, the Team plan trains up to 15 of them for $1,900. AI usage, hosting and the domain are paid by you, in your own name.
Frequently asked questions
Can you integrate ChatGPT into my website?
Yes. The models behind ChatGPT are available to websites through OpenAI's API, and so are Claude and others. We choose the model that fits the feature, and the account is in your name.
Is our data safe?
Only the data a feature needs is sent to the AI service, from an account in your name. During the concept stage we agree with you which data may be sent at all.
What if the AI gets something wrong?
Features are designed for it: where a mistake matters, a person reviews the result before it is published or sent, and every result is easy to correct.
Can I add more AI features later?
Yes, and that is what the training is for. Once the first feature is in place, adding the next one with Claude Code follows the same pattern.
How much does it cost?
$450 on the Solo plan, fixed, including the core AI feature, or $1,900 on the Team plan for up to 15 people. AI usage is paid by you directly to the provider.